iAds

Rumoured Apple plan to start selling ‘iAds’

APPLE is rumoured to reveal an advertising platform for its devices this week. (News Source: News.com.au - 06:21:02)

Apple Announces iAd Mobile Advertising Platform

Today during its iPhone 4.0 developer preview, Steve Jobs announced Apple’s much-anticipated mobile advertising platform, iAd. Apple will sell and host the ads, giving 60% of ad revenue back to developers, and Jobs says that developers can add ads to their apps “in an afternoon”. Unlike most mobile ads, which kick users outside of the application they’re currently using, iAds, keep users in the … (News Source: TechCrunch - 18:01:15)

Apple’s Rumored Ad Network: 5 Questions

Thursday’s iPhone OS 4.0 event reportedly will include info about a new mobile ad platform. Here’s what I want to know. (News Source: PC World - 13:26:47)

Apple’s Rumored Ad Network: 5 Questions

Apple is reportedly gearing up to introduce a new mobile advertising program on Thursday as part of the company’s iPhone OS 4.0 event. Ever since January, when Apple purchased Quattro Wireless, a mobile advertising platform, there has been speculation about how Apple would integrate its services. On Thursday, we may get our answer, according to Media Memo’s Peter Kafka. (News Source: Network World - 17:04:40)

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