P&G
13. February 2010 | 04:19Summary box: P&G expands Olympic support
THANKS, MOM: Procter & Gamble Co. has added a “Thanks, Mom” campaign, with TV commercials highlighting athletes’ mothers and offering them financial help with Vancouver travel expenses to its sponsorship of the team. LET THE MARKETING BEGIN: P&G is paying for… Procter & Gamble - Sport - Olympic Games - Television advertisement - Vancouver (News Source: San Francisco Chronicle - 14:15:09)
Here’s one that P&G made earlier
To mark Fairy Liquid’s 50th birthday P&G is bringing back the iconic white bottle, which last sat on supermarket shelves a decade ago. The limited edition design - the archetypal squeezy bottle - is initially being rolled out in Morrisons stores with Asda, Sainsbury’s and Tesco to follow. (News Source: Plastics and Rubber Weekly - 11:08:33)
P&G Olympics Push Pays Homage to Moms
Procter & Gamble is feeling generous at this year’s Olympic Winter Games. The packaged goods maker is sending Team USA’s mothers to Vancouver to watch their children compete, as part of a program called “Thanks, Mom.” (News Source: Mediaweek - 20:02:30)
P&G deepens Olympic drive
The Procter & Gamble Co. is going for marketing gold at the Winter Olympic Games. The consumer products maker on Thursday unveiled a “Thanks, Mom” campaign, with commercials highlighting the role of U.S. athletes’ mothers while also offering them financial help with Vancouver travel expenses. (News Source: The Cincinnati Enquirer - 13:02:00)
P&G deepens Olympic drive
Procter & Gamble is going for marketing gold at the Winter Olympic Games. (News Source: USA Today - 15:30:05)
P&G launches Gillette Fusion ProGlide Series
Procter & Gamble is launching Gillette Fusion ProGlide Series, as the next generation of its Fusion shaving range. (News Source: Mad.co.uk - 11:38:46)
Wal-Mart, P&G to Produce ‘Family-Friendly’ Television Programs
Feb. 11 (Bloomberg) — Wal-Mart Stores Inc. and Procter & Gamble Co. said they will produce “family-friendly” television programming to advertise dog food, batteries and cereal sold by the companies. (News Source: Bloomberg - 16:52:47)
MarketWatch First Take: Wal-Mart, P&G bring you wholesome TV
Feeling overwhelmed by the sex, violence and inappropriate content on prime-time television? Fear not, squeaky-clean entertainment is on its way to your living room. (News Source: Market Watch - 18:16:02)
P&G Deepens Olympic Drive
Procter & Gamble adds ‘Thanks Mom’ effort to Vancouver Olympics push 2010 Winter Olympics - olympic - Sports - Events - Winter Games (News Source: ABC News - 15:03:30)
P&G, Wal-Mart making TV movie
In an effort to increase family-friendly programming on TV, Procter & Gamble is teaming up with Wal-Mart to produce a made-for-TV movie scheduled on NBC in April. It will include product placement of brands such as Duracell batteries and Iams dog food. (News Source: The Cincinnati Enquirer - 22:15:39)
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